Its absolutely incredible that a product which hasn’t even shipped to consumers yet has already taken such a firm grasp on the wider market.
Analyst KeyBanc revealed that people were holding off buying other fashionable watch brands elsewhere because consumers were so excited for the newest addition to Apples impressive lineup. As you can see in the figure below sales steadily dipped on some of the major watch brands as the Apple Watch hype heated up.
“Unlike previous Apple device launches, Apple suggests it is not saving significant volume for in-store sales. This suggests the initial pre-orders will likely be enough to make Apple one of the top three producers of >$200 watches in its first quarter,” said KeyBanc.